Small is Beautiful

There must be a mid-point between the entrepreneur who sacrifices their life to their business and the 9-to-5 employee who trades time for a paycheck.
What if success didn’t require burnout or blind obedience to scale?

In Small is Beautiful, E.F. Schumacher reminds us that human well-being, not endless growth, should be the measure of progress. Yet we’ve become obsessed with growth as the ultimate goal — bigger revenues, bigger teams, bigger valuations — often forgetting that what grows too fast can collapse under its own weight.

But there is an alternative:
Keep it small. Keep it joyful. Keep it profitable.
Build something that fits the contours of your life — not something that consumes it.

Meaningful work, sustainable profits, deep relationships, and time to live — these aren’t luxuries. They’re the real rewards.

Let’s stop worshipping scale for scale’s sake. Let’s make enough a strategic choice, not a fallback.

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