It was a cold, rainy Friday evening in 2011.
We were living in Istanbul with my wife, Agathe.
I had just returned home after a long week of customer visits across the country.
As I walked in, she asked casually,
“So, how was your day?”
Normally, I would have said “Fine.”
But that evening, I felt heavy.
And I said something I had never said before:
“I feel like I have been wearing different masks all day.
Pro-government with a government client, Armenian with an Armenian jeweller, religious with a believer, praising my Jewish friends with a Jewish business owner.
All in the same day.”
She smiled gently and asked,
“Could you remove them all before coming home?”
“Yes,” I said.
Then added quietly,
“But what if one day I cannot?”
That night, something shifted.
Until then, success meant being able to remove all my masks before walking through the door.
After that night, success meant something entirely different:
Never needing a mask anymore.
Did I get there? Not yet.
I still wear some.
But I am learning to see them sooner and take them off faster.
Why I am sharing this
Years later, when I met Danah Zohar and began working on Quantum Selling™ with Erdem Erol and William Malek,
I realized that this story had already taught me its essence long before I had the words for it.
Quantum Selling™ is not about techniques or scripts.
It is about alignment, when your inner state and your outer actions finally match.
It is about selling without pretending, leading without acting, and influencing without performing.
When you no longer need a mask, something powerful happens.
People do not just buy from you; they trust you because they feel your coherence.
In Quantum Selling™, performance does not come from what you do to the customer,
but from what you allow to happen through you.
How we bring it to life at Ezo
At Ezo, this idea is not only philosophical. It is deeply practical.
We help sales teams, managers, and entrepreneurs move from performance as a role to performance as a state of being.
We do this through three connected levers:
1. The Inner Game™
We start by exploring the invisible: mindset, beliefs, self-dialogue.
Performance is always limited by the conversation happening inside our own head.
When that dialogue changes, everything else follows.
2. Quantum Selling™ Training
Once awareness is built, we work on coherence.
Our training brings together awareness, communication, and decision coaching.
It helps each person align intention, attention, and action.
It is not about convincing but about creating the conditions for trust and flow.
3. The Augmented Consulting™
Finally, we reinforce it with tools and technology that sustain the mindset in daily life.
AI assistants, dashboards, and sales velocity models help teams see not only their numbers but also the quality of their presence.
Because in modern sales, authenticity and profitability are two sides of the same coin.
At Ezo, we believe that commercial excellence begins when people stop performing and start being.
Maybe we will never reach zero mask.
But every time we sell, lead, or listen without one,
we move closer to what commerce was always meant to be:
A human exchange, not a performance
Learning for Performance 