The Power of Self-Awareness and Customer Understanding in Sales: A Transformative Journey

In the fast-paced world of sales, where every interaction is a chance to make a lasting impression, mastering the art of coaching can be the game-changer. Beyond mere transactions, it’s about forging genuine connections, guiding customers, and transforming lives. At the heart of this transformative journey lie two fundamental pillars: awareness of the customer andContinue reading “The Power of Self-Awareness and Customer Understanding in Sales: A Transformative Journey”

Selling is Learning: Embracing the Antifragile Nature of Sales

  In the fast-paced world of sales, the phrase “selling is helping” has been a mantra echoed in sales training sessions, motivational speeches, and self-help books. But is it just a catchy phrase, or is there a deeper truth behind these words? Let’s unravel the layers and explore the concept of selling as a journeyContinue reading “Selling is Learning: Embracing the Antifragile Nature of Sales”

The Art of Sales: Drawing Parallels Between Theatre and Selling

This week, I had the privilege of visiting a quaint little theatre in Lyon, with only fifty seats. The purpose of my visit was to explore the intriguing similarities between two seemingly different professions: acting and selling. During my time there, one particular insight stood out, shared by the director. In this small theatre, survivalContinue reading “The Art of Sales: Drawing Parallels Between Theatre and Selling”

The Pitfalls of Compartmentalization of Sales: Losing the sight of commerce essentials

In the ever-evolving world of sales, businesses often resort to compartmentalization as a means to streamline processes and improve efficiency. While this approach does have its merits, it can also inadvertently contribute to the mechanization of sales, leading individuals to forget the very essence of commerce. In essence, compartmentalization divides the sales process into specializedContinue reading “The Pitfalls of Compartmentalization of Sales: Losing the sight of commerce essentials”

Business Outcome

Business Outcome Although it may seem obvious, I realize that people in business often lose sight of the actual business outcome, ironically. Even those who believe they have it, often confuse the business outcome with business output. Allow me to explain. I was recently with a group of individuals focusing on the coaching competencies ofContinue reading “Business Outcome”

Critical Variables of My Life

Recently, I have been working on various projects (investments, new businesses, coaching, training…) and I was not happy with the progress I was making on those different projects. I thought I was lacking discipline. I brought it up during my last coaching session with my coach and I realized that I was not lacking discipline.Continue reading “Critical Variables of My Life”

Leadership: Expectations vs Desire

One of the most awe-inspiring lessons I’ve learned about leadership is the peril of harboring unrealistic expectations. It’s a trap many leaders unwittingly fall into, and it’s time to break free from this common mistake. Imagine this scenario: you’re presenting a groundbreaking change to your team, filled with enthusiasm and expecting every member to jumpContinue reading “Leadership: Expectations vs Desire”

Compound effect in selling

With the state of art tools in sales (CPQ, CRM…), we tend to over-complexify the performance analysis. Large corporations with the means to use and implement those tools do most of those analyses to « please » some executive directors, who « sell » those indicators in the board meetings. A significant difference exists betweenContinue reading “Compound effect in selling”