When discussing commercial excellence, we overthink instructions, training, analysis, and metrics. I already wrote about it…the key to commercial excellence is clarity. What exactly do you want to achieve? The answer can change from one year to another. Therefore, there is no one correct answer. You can look for growth at all costs during three years, and after, you might want to look for profit optimization.
Once you have clarity, all you need is to coach your team. And please…
Let me put it straight; I do not believe in motivation. I even take it further and claim that any motivational speaker or motivational book is a product of great marketing. Their impact never lasts. For me, it is straightforward… You either want to do something or don’t. When you want to do it, you will do it; when you do not want to do it, you will not.
When people say they lost motivation, I understand they no longer want to do it. However, many claims to lack motivation for what they want to do. When coaching, I realized one thing about those people. What they are missing is not motivation; it is clarity.
Learning for Performance