There was a time when the word commerce meant something entirely different from what it does today. In ancient civilizations — from the Phoenicians to the Silk Road merchants — commerce was not about selling. It was about connecting.Merchants were not transaction-makers. They were peace-makers. They travelled between cities, languages, and belief systems, carrying goods, ideas, and stories.They tookContinue reading “The Value of Choosing Customers in Modern Commerce”
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What Mesopotamia Can Teach Us About the Future of Sales
Ancient Mesopotamia, regarded as the cradle of commerce, established foundational principles such as tracking trades and fostering trust that still resonate today. Modern sales has fragmented into specialized roles, often losing essential human elements. By embracing a mindset rooted in relationships and ethics, we can reconnect with the true spirit of commerce.
Learning for Performance 