Most companies define their Ideal Customer Profile as a marketing concept. But attractiveness is not profitability. Discover how to turn your ICP into a measurable scoring system that connects directly to cost-to-serve and sales efficiency.
Most companies define their Ideal Customer Profile as a marketing concept. But attractiveness is not profitability. Discover how to turn your ICP into a measurable scoring system that connects directly to cost-to-serve and sales efficiency.
Learning for Performance