“Some days I feel like we’re running faster just to stand still,” Marc sighed as the espresso machine hissed in the corner of his boardroom.“Revenue’s up. Margins? Not so much.” If you lead a B2B company, you’ve probably felt that same tension.You grow, hire more salespeople, win bigger logos—yet the bottom line refuses to follow.MoreContinue reading “When Profit and People Finally Shook Hands”
Tag Archives: profitability
How to improve sales effectiveness?
It is counterintuitive to refuse some large deals just because they are not profitable enough; it may sound strange to go back to market to prospect for new customers while you already have a historical customer database. It is a painful process to say no to your historical customers.To help make this shift, below are some tips I think can be helpful:
Who are your best customers?
…calculating the profitability of a sales transaction beyond the margin requires some questioning. And the answers will show how effectively you are selling.
Learning for Performance 