I am not a fun of rigid models and archetypes when it comes to selling. Because by experience, I know that every customer is different. Therefore, every interaction is different and salespeople operate in the world of probabilities, not certainties. I keep « B2B buyer archetype matrix » as an exception. I find it valuable as a guideContinue reading “Navigating the Quadrant: Understanding B2B Sales Archetypes”
Learning for Performance 