The Power of Self-Awareness and Customer Understanding in Sales: A Transformative Journey

In the fast-paced world of sales, where every interaction is a chance to make a lasting impression, mastering the art of coaching can be the game-changer. Beyond mere transactions, it’s about forging genuine connections, guiding customers, and transforming lives. At the heart of this transformative journey lie two fundamental pillars: awareness of the customer andContinue reading “The Power of Self-Awareness and Customer Understanding in Sales: A Transformative Journey”

Selling is Learning: Embracing the Antifragile Nature of Sales

  In the fast-paced world of sales, the phrase “selling is helping” has been a mantra echoed in sales training sessions, motivational speeches, and self-help books. But is it just a catchy phrase, or is there a deeper truth behind these words? Let’s unravel the layers and explore the concept of selling as a journeyContinue reading “Selling is Learning: Embracing the Antifragile Nature of Sales”

Shibumi in selling – part 2

Shibumi in selling – part2 Last week, I wrote about the term Shibumi (it is the name of the famous novel of Travenian). In this post I would like to explore more about Shibumi in selling. Shibumi in selling is selling without selling out. It is to have such a product or service that youContinue reading “Shibumi in selling – part 2”

Shibumi in selling

(3 minutes read) Over the Easter holidays, I have been re-reading one of my favorite novels, Shibumi from Trevanian. And I re-discovered the term Shibumi, which means being in a most refined way. It represents the elegance of simplicity. In the book, it is explained as follows: “(…) shibumi has to do with great refinementContinue reading “Shibumi in selling”

The good old way of selling

“The world is changing fast, and so as customer needs. The old methods are obsolete. Therefore, we can no more sell as we used to do. That is why we developed a new way of selling…companies that used our method increased their sales by x%…” Does that look familiar? Yes, most of the companies offeringContinue reading “The good old way of selling”

How to be selective?

Selectivity has been the foundational element of trade since the very beginning. And in today’s current terms, it is the core of commercial effectiveness. Being selective about the geography where you want to sell, market segments, type of customers, offering, pricing…

Yet, it is not that easy to implement. Because selectivity is the product of deep thinking, analysis, and reflection…and sometimes intuition and feeling, it requires a certain level of clarity.

On the other hand, without being selective, getting lost in a commercial activity is very easy. So, how to become more selective?..

Handling Objections

One of the leading sales training topics is “handling objections”. In this part, we discuss potential scenarios where the customer would come up with some arguments for not buying the product or the proposed service. And we teach the salesperson how to handle such situations and come up with additional arguments and explanations to convince the customer.

Firstly, I was curious whether customers/buyers were trained to develop objections. I always had a hard time understanding that part. Why would they even keep talking to the salesperson if they had valid objections for not buying?

STOP for Sales Effectiveness

As a salesperson, the most valuable resource you have is time; your success highly depends on how you spend it. Are you operating in the right geography and the right market segment? Are you targeting the right customers with the appropriate solution and the most profitable products? Are you chasing the right deals? 

The answers to those questions give a great deal of information about a salesperson’s effectiveness. But…