Doing vs Knowing

Each time I work with sales teams or individuals who significantly improve their performances, I receive the same question: What is the secret behind that? Because people cannot believe the simplicity of what we are doing.  The secret of reaching high performance is that there is no secret. It is just about doing the simpleContinue reading “Doing vs Knowing”

Simplicity

sometimes (indeed, most of the time), you do not need big visions, revolutionary ideas or disruptive technologies to succeed.  Working on your offering, price positioning, go-to-market, conversion rates, commercial efficiency etc, might sound too overwhelming.  And I can tell you that most of the ancient merchants used those approaches even before they were called like this.  They used those methods simply to survive.  For them, no other way was possible….