Redefining Success in Sales: Why Winning Isn’t What You Think

Imagine a world where the scoreboard in sales doesn’t just tally wins and losses. It’s easy to fixate on the rush of closing a deal, but what if I told you that’s a narrow view of success? In the high-stakes world of sales, the thrill of closing a deal can often overshadow the true essenceContinue reading “Redefining Success in Sales: Why Winning Isn’t What You Think”

Redefining “winning” in sales

In sales, we are all obsessed with win/lose rates. We call it winning the deal when the customer decides to buy your product or service. If there is a winner, by definition, somebody has to lose. This approach makes selling a zero-sum game. I think sales can be a positive-sum game if we change the definition of winning.

Let’s do the exercise together and redefine winning…